<nettime-ann> "Illogic of Sense: The Gregory Ulmer Remix"

[Mark Amerika <amerika@netspace.org>]

.

As both the publisher of this important new ebook as well as contemporary 
post-production artist heavily influenced by the work of Gregory L. Ulmer, 
I can't tell you how totally psyched I am to make this announcement. 
Please spread the word (of mouth, of mouse) on this one. Besides, it's 
available for free download!

ALT-X PRESS LAUNCHES "ILLOGIC OF SENSE: THE GREGORY L. ULMER REMIX" AS THE 
LATEST ADDITION TO ITS INFLUENTIAL EBOOK SERIES

BOULDER, Colorado, May 10, 2007 --The Alt-X Online Network, a space "where 
the digerati meet the literati" and on the Internet since 1993, announces 
the release of a new Alt-X Press ebook entitled "Illogic of Sense: The 
Gregory Ulmer Remix" edited by Darren Tofts and Lisa Gye, and designed by 
artist Joel Swanson of hippocrit.com.

Illogic of Sense: The Gregory L. Ulmer Remix
Edited by Darren Tofts and Lisa Gye
Design by Joel Swanson
http://www.altx.com/ebooks/ulmer.html

Contributors include Niall Lucy, Jon McKenzie, Linda Marie Walker, Craig 
Saper, Rowan Wilken, Marcel O'Gorman, Teri Hoskin, and Michael Jarrett, 
with an introduction by editors Tofts and Gye.

"Illogic of Sense: The Gregory L. Ulmer Remix" is an exciting new ebook 
publication that employs theorist Gregory Ulmer's invocation to invent new 
forms of electronic writing. As the ebook's editors, Darren Tofts and Lisa 
Gye, write in their brilliant introduction, "Ulmer has been at the 
forefront of thinking about new cultural formations as the paradigm of 
literacy converges with digital culture." Ulmer's work has been central to 
contemporary thinking on the future of writing and his international 
presence as one of the leading figures in media arts discourse has 
influenced a multitude of disciplines from electronic literature and 
Internet art to critical theory, communications studies, and art history. 
The ebook features a diverse group of artists, theorists, and creative 
writers who develop new forms of hybridized "digital rhetoric." Their 
inventive and audacious experiments take advantage of recent developments 
in the field of new media studies, and as part of Alt-X's mission to 
participate in the creative commons provided by the Web, are available for 
free download.

This provocative collection of multi-tracked writing puts into play many 
of Ulmer's breakthrough theories summed up in his most recognized 
hot-button terms: applied grammatology, heuretics, post(e)-pedagogy, 
textshop, mystory, and choragraphy. Encouraged by the example of Ulmer's 
own hyperrhetorical writing style, the authors incorporate collaged 
imagery, mp3 soundtracks, and QuickTime movies into their innovative 
multimedia mix while exploring how these same extensions of "writerly 
performance" explode the false barrier between academic discourse and 
spontaneous poetics, narrative and rhetoric, and autobiography and 
fiction. Positing an "illogic of sense" to reclaim what Ulmer calls an 
"anticipatory consciousness," designed to utilize the force of intuition 
as a way to invent emergent forms of knowledge, this grouping of 
hypermedia texts showcase how interdisciplinary writers can remix the 
methodological approach of an avant-garde philosophy propelled by Ulmer, 
one that prioritizes an ongoing process of discovery and media arts 
assemblage.

The ebook is beautifully designed by artist Joel Swanson of hippocrit.com, 
who crosses his visionary design sensibility with state of the art 
technology to produce an original work of ebook-art that many will view as 
finally fulfilling the long-promised potential of online publishing to use 
stimulating visual arrangement, media hybridization, and typographical 
ingenuity to blur the distinction between publication, exhibition, and 
design performance.

Simultaneously celebrating and expanding on the writing performances 
located in Gregory Ulmer's rich oeuvre of totally remixable source 
material, the collection of essays in 'Illogic of Sense' adhere to an 
experiential approach to creative/critical writing and in so doing teach 
us how to write a theory of poetics that will help us invent a new field 
of study that I would call interdisciplinary digital humanities." - Mark 
Amerika, series editor, Alt-X Press; author of "META/DATA: A Digital 
Poetics" (MIT Press, 2007)

You can download "Illogic of Sense: The Gregory L. Ulmer Remix" ebook as 
well as other Alt-X ebooks for free at http://www.altx.com/ebooks/

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