<nettime-ann> Peter Olsthoorn: It's Complicated--The Power of Facebook (3 ebook versions)

[Geert Lovink <geert@xs4all.nl>]

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See also: http://www.thepoweroffacebook.com/695/full-coverage.htm

How is Facebook dealing with you? What is the price you pay for the  
world’s most enjoyable and successful social  network service? These  
books ask all the right questions and seek answers from key  
commentators, scientific researchers, confirmed fans and some of the  
biggest detractors of Facebook.

Everything you need to know about Facebook as an enthusiastic user or  
organization. The 'Power of Facebook' explains in about 300 pages many  
aspects and effects of this mighty internet company. The Power of  
Facebook is precisely taken apart and reassembled in a comprehensive  
journalistic fashion, with facts and opinions from all sides. What  
exactly is happening with us on Facebook?

This English translation of the Dutch orginal is only available in  
ebook format, in three different versions: the short one, the full  
coverage and the scientific edition.

About the author:

Peter Olsthoorn was one of the first European Internet journalists and  
has been writing on Internet technology and culture since 1995. He is  
a member of the Dutch Press Council, a well-known opinion leader about  
internet-related subjects, has founded journalistic websites and  
written books about the Internet, intranets and Google. Peter is a  
happy, critical user of Facebook, Google+, Pinterest etc.

Addressing the platform in terms of our restless controlling libido,  
our deep desire to bridge distances between people, and as the  
ultimate form of virtual identification and marketing cache, this book  
traverses many facet of the growing power of Facebook, until it  
arrives at the ultimate question: how can Facebook itself become our  
friend?

Antoinette Hoes, Head of Strategy of digital marketing agency Tribal  
DDB: "Never before has the phenomenon of Facebook been so intense and  
thoroughly analyzed as in this book, drawing from numerous sources.  
Peter Olsthoorn combines humor with seriousness, well-founded  
suspicion with genuine curiosity, and harsh criticism with  
substantiated admiration."

--

Table of contents of the medium Full Coverage version:

Introduction
Quotations
Key statistics
I The Essential Pleasure and Power
1. The pleasure of Facebook
2. Facebook's kitchen secrets
3. The great power, the internet passport
II The Battle for Privacy and Marketing
4. The fantastic privacy labyrinth
5. The huge data struggle
6. Brands want your friendship
III Living with/in Facebook
7. Our social ties
8. From tinkering to Facebookaholism
9. Adultery, divorce, revenge and even murder
10. “Theo, are you dead or something?”
IV Facebook, Crime and Revolution
11. CIA, police and cybercrime
12. Facebook as a terrorist weapon
13. Revolutions, protest and election campaigns
V The Public Debates
14. Philosophers on Facebook
15. From authors to internet brains
VI Mark and the Facebook Economics
16. Facebook competition…
17. A close up on the boss and the money
VII Possible Futures
18. How does Facebook become our friend?

Addendum: Statistics
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