| PC Stocks- 
              Finding Long Term Winners Among the Box Makers Seemingly everyone 
              in the tech sector these days likes to happily dance around and 
              repeatedly proclaim to all who will listen that - "the PC 
              is dead!"  Of course, I 
              have to step to the plate and disagree. The PC is of course still 
              very much alive.  While it is 
              true that handheld devices and mobile phones will increasingly become 
              important communication, information and commerce devices, the desktop 
              PC isn't going anywhere. It's definitely here to stay.  Whether the 
              naysayers like it or not, the desktop computer will remain at the 
              center of our networked digital universe for many, many years to 
              come. Try to really use MS Word or Quicken on a cell phone or print 
              a document from your handheld. It's just not going to happen.  What is true 
              is that for the most part- in the US particularly- the PC is rapidly 
              entering a slow growth replacement cycle phase. This helps explain 
              why worldwide PC shipments fell almost 2 percent in the second quarter, 
              the first drop since 1986. Unlike most 
              investors, this drop in PC shipments doesn't immediately signal 
              to me that this is a group without a future. While the entire sector 
              is experiencing PC shipment slowdowns and margin woes, the opportunity 
              for growth in servers, laptops, storage and services are still very 
              real. Regardless of 
              how this group is trading right now, this is not going to 
              end up being a sector where everyone loses. With this in mind, I 
              decided to take a look this week at Gateway, Dell and 
              Apple Computer- three of the purest plays on the battered 
              desktop computer sector.  Let's see what 
              I found out. Gateway [GTW]
 Gateway has 
              unfortunately become the epitome of "hard times" in the 
              PC sector. Even the re-appearance of Gateway founder Ted Waitt 
              as CEO back in February, coupled with a major management shakeup 
              have yet to get this fallen cow-spotted PC giant back on track. 
              If anything, Gateway now looks more lost and confused then ever 
              before, having announced yet another new restructuring plan last 
              week. The PC maker now intends to turn its 300 retail outlets into 
              "local technology resource centers" (whatever that means!) 
              and to restructure its business units. Gateway reported 
              second quarter earnings (before restructuring charges) of $9 million 
              or 2 cents per share, a penny more than Wall St.'s already lowered 
              expectations. More importantly, GTW warned that profits and sales 
              would be lower then expected for the remainder of the year. Gateway 
              has effectively backed off its earlier claim that it would 
              once again be profitable during the second half of the year. This 
              is particularly disappointing news since Gateway already fired 3,000 
              workers and closed 27 stores this year. Sounds like poor cost controls. 
               As expected, 
              investors have reacted violently to Gateway's problems over the 
              past year. At a recent price of $9.67 per share, GTW remains stuck 
              within a few nickels or so of its 52-week low. With $1 billion in 
              cash, Gateway retains a strong balance sheet and a well-known brand, 
              but not much else at this point. Having been unable to develop into 
              a major enterprise player, Gateway remains hostage to weak US consumer 
              PC demand. Ted Waitt may be a great fighter, but the reality is 
              that he re-joined a firm that has failed to evolve with the marketplace. 
               Ragas Rating: 
              HOLD   Apple Computer 
              [AAPL] With its global 
              PC market share only in the mid single digits, sometimes it's easy 
              these days to forget all about Apple Computer [APPL]. That's a big 
              mistake. Apple relishes being the "think different" dark 
              horse. Buoyed by an incredibly loyal cult following, Apple may in 
              fact be the best insulated of the major box makers amidst the current 
              PC spending wreck. Having only four product lines - two desktops 
              and two notebooks- have clearly helped keep APPL's operations more 
              focused and streamlined that its larger, more diverse competitors. For the most 
              recent quarter, Apple reported earnings of $61 million or 17 cent 
              per share,  which 
              beat consensus estimates by two cents. Sales dropped 19% to $1.48 
              billion during the period as expected. On a more positive note, 
              year-over-year education related sales rose 7 percent and Apple 
              remains on track to open 23 additional new Apple retail stores by 
              the end of December. Perhaps most importantly, unlike most Wintel 
              box makers that are being lured into vicious price wars, Apple's 
              gross margin remains strong at 29 percent. While investors 
              have spent the past few weeks worrying about if Apple will meet 
              the low end of its full year revenue estimates, this is one PC player 
              still with a bright future. Think long term and focus on the bigger 
              picture. APPL has an incredibly loyal user base, strong gross margins 
              for a PC maker and is sitting on a $4 billion cash horde. At a recent 
              price of $19 per share, Apple is trading for less than one times 
              next year's projected sales, and for less then half its cash value. 
              Time to step up to the plate. Ragas Rating: 
              BUY Dell Computer [DELL]
 Michael Dell 
              and Dell Computer are a lot like Rocky Balboa. They love to 
              dance around the ring, take their punches and get everyone bloody 
              in the process. Price wars are beautiful for Dell. By relying on 
              its lean and mean direct sales model, Dell has been able to actually 
              gain PC market share this year, while all of its major rivals have 
              been forced to give up ground. Not only does Dell now hold the top 
              spot in the PC market, but Dell now expects to hold the #1 position 
              in the US server market this quarter as well. While Dell has 
              had to announce layoffs and the consolidation of some facilities 
              earlier this year, the company remains incredibly solid on the financial 
              front. Dell reiterated recently that it remains on track to report 
              profits of 16 cent per share (in-line with analysts' estimates) 
              for the second quarter. While Dell's overall gross margin of 18% 
              or so isn't particularly exciting, the firm's diversification away 
              from pure PC sales is impressive. Dell appears to have a laser focus 
              on growing the server, networking and services side of its business. Analysts currently 
              expect Dell to report mid-teens earnings growth over the next five 
              years. Even with everyone down on the PC sector long term right 
              now, I believe that Dell can do this. After all, Dell remains on 
              the right track to shedding its "PC company" tag all together. 
              At a recent price of $28 per share, though, DELL shares look pricey. 
              I want to be a believer, but DELL's forward PE of plus 30 (based 
              on what I believe to be optimistic earnings estimates!), suggests 
              that the firm is near fully valued already in my book.  Ragas Rating: 
              HOLD
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