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["unni" <kp_unni@rediffmail.com>]

KP UNNIKRISHNAN
A-3/13, Manav Kalyan,
Bangur Nagar, Goregaon (West)
Mumbai- 400 090
Tel: 091-22-8748171 
E Mail: unnikrishnan2691@hotmail.com,
kp_unni@indiatimes.com


Job Objective
Senior management positions in Sales, Business Development, Product Management and 
CRM.

Summary of Skills and Experience
-	Around 18 years of rich and multi-functional experience in sales, business development, marketing, product management and supply functions for varied industries in India and overseas.
-	Demonstrated ability to devise corporate plans, establish sales strategies and achieve revenue and sales volumes in Indian and global markets.
-	Adept at building strong distribution channels, sustaining active customer support,  managing marketing communication activities and expanded exports to the Middle East, CIS and Africa.
-	Handled supplies to various oil, gas, chemical and fertilizer and water projects with Lalit Profiles and Steel Industries.
-	Successfully launched silicon sealants, spray paints and putties and raised turnover from Rs 18 million to Rs 45 million with Anchor Allied Factory Ltd, UAE.
-	Successfully launched Membrane Keyboards with Armaan Electric Ltd.
-	Introduced high tensile normal and low relaxation steel wire and raised turnover from Rs12.5 crores in 1988 to Rs 33 crores in 1995 for the western region with Hindustan  Development Corporation Ltd.
-	M Com  and PG Diploma in Marketing Management from Jamnalal Bajaj Institute of Management Studies in 1992 .

Organisational Experience
Since Dec'01 with a reputed Steel Pipes Manufacturing ISO 9002 company, where as Manager (Marketing and Product Development division)
Manufacturing Carbon Steel large dia pipes for Water, Petroleum, and turnkey Industrial
Projects applications.










KRAs;
-	Identify and realize business opportunities for enhancing market presence and revenue targets for the company in assigned territories.
-	Managed marketing and after sales activity of Carbon Steel Submerged Arc Welded Pipes in India and exports to Middle East, Far East, Africa and Europe.
-	Innovate corporate strategies, collate market information for understanding understand competition trends and prepare sales forecasts.
-	Lead  and train sales teams for improving their skill sets and develop active liaison with major channel partners and OEMs.
-	Devise product mix viz pricing, positioning and launch new products with focus on exports.
-	Act as an interface and provide inputs to the management for regular SWOT analysis.
-	Ensure customer satisfaction through quality service and output of product norms.

Achievements
-	Handled supplies to various oil, gas, chemical and fertilizer and water projects.


>From May'98 to Jul'01 with Anchor Allied Factory Ltd, Sharjah, UAE as General Manager (Sales)
This is a manufacturing unit with branches in Saudi, Russia, Italy, Africa etc. The products include adhesive tapes of over 200 varieties for applications in packaging, aluminium profiles, insulation for pipes, paints, putties and silicone sealants.
KRAs;
-	Achieve high sales and collection targets and supervise all lead generation activities.
-	Enhance business with existing clients and identify potential high-volume customers .
-	Launch and establish new products in various countries and achieve high merchandise through active after sales support networks
-	Coordinate with production, quality control and  accounts for streamlining sales operations.

Achievements
-	Successfully launched silicon sealants, spray paints and putties to the existing line of products.
-	Raised turnover from Rs 18 million to Rs 45 million through exports to the Middle East, CIS and Africa.

>From Dec'95 to Apr'98 with Armaan Electric Ltd, Madras as Sales Manager
A well known company manufacturing and marketing Computer hardware and software
which is a subsidiary of Electronic Corporation of Tamilnadu.







KRAs;
-	Manage overall business development operations for computer accessories for the assigned territories.
-	Lead and motivate team of four branch sales offices functioning as profit centers and ensure high profitability and revenue matrix for the company.
-	Train and enhance skills of sales teams as per their regional requirements and monitor performance for achieving preset sales objectives.

Achievements
-	Successfully launched Membrane Keyboards in the market and raised turnover by
     22%
-	Initiated independent functioning of branches as profit centres.

>From Jun'87 to Nov'95 with Hindustan Development Corporation Ltd as Regional Branch Manager
The company is a multi-crore unit, with products like Steel wires and Permanent way materials.
KRAs;
-	Head the western regional branch office operations and maximize business potential and secure high market share.
-	Establish long-term relationships with key channel partners and government agencies for managing smooth sales operations.
-	Handle legal and financial matters for the region's operations.
-	Focus on exports to Middle East, Far East and other countries.

Achievements
- Introduced high tensile normal and low relaxation steel wire and raised turnover from Rs12.5 crores in 1988 to Rs 33 crores in 1995 for the western region.

>From Jun'85 to May'87 with RL Enterprises, Bangalore as Senior Sales Officer
A large trading company, with distribution for food products, furniture and other consumer durables with offices in Madras Bangalore and Mumbai.

KRAs;
-	Achieve preset sales objectives for the Maharashtra region and handle FMCG products viz pickles, jams, mosquito repellants etc.

Achievements: developed the market for their products in Mumbai and Hyderabad through setting up a strong dealer network, and institutional sales to Railways, Defence canteens, Navel canteens, co operatives and major canteen stores of various government departments and sarkari bhandars.

IT Skills
-	Diploma in Computer Programme from Indo German Cultural Society.
-	Conversant with Windows based programmes and  knowledge of hardware.






  
Educational Qualifications 
-	B Com  (finance) from University of Calicut,  Kerala in 1985.
-	M Com (finance and marketing) from Osmania University, Hyderabad in 1990.
-	PG Diploma in Marketing Management from Jamnalal Bajaj Institute of Management Studies, University of Bombay in 1992.

Countries Visited
-	Traveled to all Middle East countries.

Passport No: S - 497451. Issued at Bombay.
Mobility: Holding UAE Driving Licence.No-258766 

Language Proficiency
-	English, Hindi, Tamil, Malayalam, Telugu, Marathi , Arabic.

Date of Birth : 13th November 1962.




K.P.Unnikrishnan




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