FOR IMMEDIATE RELEASE

John Hartman

Durango Internet Resources, LLC

17897 Hwy 160 W

Durango, Colorado 81301

USA

970-375-2400 (phone)

970-259-6020 (fax)

February 20,2003

Durango Internet Resources, LLC of Durango, Colorado, announces the release of the Premiere Directory Program (PDP) and NationalIndex.com. The primary objective of the PDP is to boost economic growth through utilizing first level city domains (.com’s,.net’s etc.) to generate targeted traffic for geographically located businesses. The company has developed this innovative software program to address the ever-growing problems with search engines and the “pay to play” concept that most search engines are implementing in order for a website to be listed in a timely fashion, if at all.

The concept of the program is to organize businesses by specific topics in a database that can be accessed by a key word search as well as a drill down index. The system eliminates the need for intrusive banner ads, pop-ups and billboard style advertising by containing all business promotions in a central location that is easily accessed by interested website visitors. Businesses can participate in a second level of promotion by easily creating their own ads that interact in a “Community Connection” module that is located in a strategic position on the city sites home page. Advanced & automated development tools allow site managers to easily create discount coupons, real estate presentations, customer reviews, local FAQ’s and the program even has an events input tool that applies the businesses logo, who listed the event, next to the event listing. These smart business promotion features make a major impact in how the site is first perceived by Internet users. The company believes in non-push advertising and feels that site visitors should be greeted with informative information first. If the visitor is seeking business information, the system will lead them to there particular interest immediately.

“We believe this to be an extremely viable method to help stimulate economic growth in communities as well as state and even country levels” says the company CEO, John Hartman. “As it is right now, the majority of businesses cannot be found easily on search engines. As the pay to play strategy takes over amongst all of the relevant search engines, small business will be once again overcome by big business. Associating businesses with geographic and/or business specific domains simply makes good sense. The way we see it, City, State, Country & business specific domains can play an important roll in the future economic development of their business community by responsibly providing information and hosting area businesses that can easily be accessed by the interested”. Hartman says they will continue to market the program and develop new modules that clients will be able to utilize to build on their own web presentations. “We are so excited about the potential that our program has for the economic development of individual communities. We’ve seen fabulous results on our site, I have no doubt that our solution will be a major asset to other city sites as well as the clients they represent.”

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