sean aylward smith on 14 Nov 2000 18:05:41 -0000 |
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<nettime> cell/mobile phones |
some thoughts upon the mobile/ cell phone debate: David Bennahum coined the term cellspace two years ago... i cant help thinking that the term ÔcellspaceÕ is wrong and imperialistic. imperialistic, because the term ÔcellphoneÕ is primarily restricted to the usa, or at a pinch continental north america. as another nettime poster has already indicated, in central europe the term ÔhandyÕ predominates; in western europe and australia - the countries with the highest participation rates (or what the industry so lovingly calls Ôpenetration ratesÕ), the device is called the mobile telephone. that the term that predominates in the usa, which has the lowest participation rate in the mobile-enabled world (the last time i looked, just over 29% of the us populatyion had a mobile; at the same time australia was just cresting the 50% participation rate, the uk was approaching it and the early adopter countries of finland and sweden had long since exceeded it), should be taken as the standard term for the mobile in favour of the term that dominates in those places that lead the way in mobile use and uptake, seems to me more than a little presumptuous, denying the taken for granted experiences of the majority of ppl who actually use the device. the term ÔcellphoneÕ - and explanatory metaphors based upon it - is, in the inimitable phrasing of an australian comedy duo, Ôwrong and brokenÕ. ÒBennahum predicted a bright future for cellspace. "So what happens when you strap on a wireless modem to a Palm Pilot and access the Internet? You get a peek at the way many of us will experience cyberspace by 2000. Much as the Web unleashed a multi-billion dollar global industry and new cultural forms, so too will cheap, ubiquitous wireless datastreams, what I call Cellspace."Ò without having read bennahum in full, its a bit hard to coment authoritatively, but it would seem as tho he has missed the point. mobile cellular telecommunications devices arenÕt searching for the killer app to Ôunleash a multi-billion dollar global industryÕ. the killer app - voice communication, aka conversation - is already here, and the mutli-billion dollar industry, one which dwarfs the nascent e-commerce market, is here. you only need to look at the amounts of money being poured into third generation spectrum auctions to get an idea of the future profits the telcos involved are expecting. and you only need to look at the non-collapse of their share prices during the two technology stock collapses this year to realise that capitalists the world over agre with the telcoÕs business models. mobile phones dont so much break down space as, to paraphrase zygmunt bauman, decompose time. as does the internet and indeed all remote communications devices, the mobile enables non-contiguous relationships; however, unlike computer mediated communcations technologies such as the internet, the mobile enables synchronous communication - and enables it in such a straightforward manner that pretty much anyone who can use and afford a landline can use and afford a mobile. however, it is the ability to conduct these remote relationships in real time, and to thus save time - because as bauman points out, time is the one commodity that capital can only lease, not purchase freehold. the contrast to the bright young capitalist taking recieving emails on central station is the character of takeshi kitanl in _hana-bi_ . altho kitanoÕs detective character has a mobile, no amount of calls to dodgy police, yakuza or loan sharks can change the fact that his wife is dying of cancer, and he is left, standing by his car, uselessly holding his mobile, waiting for he and his wife to die. the young women eager, as mckenzie describes, to call their friends to discuss the night out, are not trying to shrink space; theyÕre trying to decompose time, to reduce the time between having the date and discussing the date. mind you, all the research on _why_ young women are taking up mobile phones indicates the single most important reason for their adoption of mobiles is security, not to call their friends. of course, security doesnt rate as a reason when they are asked _how_ they use their mobiles - its all about enabling their relationships with their friends; however ya gotta gt one first before ya can use it. the dream of mobile network operators is, as it has been described to me, Ôthe dick tracy thingÕ - the video phone that is worn by all users as an accessory, providing the verisimilitude of a face to face communication with the ubiquity of a wristwatch. video phone capability is the basic operational parameter of third-generation mobiles; combined with blutooth technology (a chip that allows blutooth enabled devices eg, yr fridge, yr carport, the coke machine at work, yr mobile, to talk to each other), telco operators expect that market saturation for third generation mobiles to be 200% market participation.... yep, two mobile per person. this is the next wave in mobile technology: blutooth chips are currently fully functional, however until they enter mass production and their unit price drops, they wont enter mass circulation... (and of course, until they enter mass circulation, few manufacturers are willing to take the risk of mass producing them.. ;) ). the next wave of mobile telecommunications is human/nonhuman relations, or human/object relations. it is possible to construct a formalism between us use of the internet and european use of mobiles, as mckenzie suggests. it would go something like usa= individual= suburban= internet usage=market driven= competition; europe= communal= urban= mobile usage= state driven= monopoly. however, except as a descriptive metaphor, such a formalism has almost no utility, and in fact disguises so much of what is actually occurring that it rapidly becomes misleading. two examples: it is true that urban usage of mobiles is greater than suburban usage of mobiles (as long as we lok at usage statistics rather than possession statistcis: the rate of mobile by domiciles shows an extremely high proportion of suburban owners, if only because the business ppl have to go home at night); however, the rate of _rural_ usage is at least as high as the uban usage rate: in australia, the mobile (in particular the analogue and the cdma mobile) have been godsends to rural and regional communities, for whom landline access was always precarious - even if they could get a phone line laid, getting to it was not always convenient. however, the fact that mobiles are tied to persons rather than spaces, as landlines are, has changed this: a recent report of a woman severely burned during a bushfire but able to use her mobile to call for help - and who stated in news reports that if sheÕd had to crawl back to the house to use the landline she wouldnt have survived - vividly suggests reasons for the popularity of mobiles in rural areas. similarly, altho it is essentially true that it was technical competition in the us, in contrast to a unified approach in europe, that explains why the us didnt take up second generation mobiles in any great numbers, it elides the most salient points. prior to the development of GSM - ie second gen mobiles - the us had a well developed, technically unified analogue market, based upon the AMPS standard. the european commission - note, NOT the (sometimes) state controlled telcos - mandated the development of an alternative standard a: to avoid paying royalties to us teclos for the rest of eternity; b: to kickstart the european telco sector; c: to give a unifying eu project in line with european commision aims. the development of GSM was seen in us telco sectors, rather famously, Ôas industrial folly by european bureaucratsÕ, as an unneccessary governmental intervention in a stable technological marketplace. much like ibmÕs famous Ôthere is a global market for maybe 250,000 pcÕsÕ and xeroxÕs belief that Ôthere was no market for graphic user interfacesÕ, the us corporate sector entirely missed the boat on second generation mobile. (in fact, it raises the interesting and very real question - would the internet have occurred if the us govÕt hadnt funded it, with the very obvious answer: of course not). having to play catch up, and unwilling to go the cooperative route that european companies such as nokia and ericsson, enamoured by the european commissionÕs vision, had taken, the us telco sector began competitively developing their own second generation standards. without the cooperative and unified aproach of the european telcos however, the us developments never had a chance of moving beyond their proprietary networks, such that not only more sophisticated technologies as CDMA remained marginal global technologies, but third generation (3G) standards, adopted by european, japanese, chinese, korean, australian and some us telcos, are firmly based upon GSM foundations. this is not us competition falling to european monopoly power or even us private sector falling to european state regulation; this is competitive short-term self-interest unable to compete with rational cooperative international behaviour; a very old story well described by, amongst others, fernand braudel. The wireless application protocol, WAP, by the way, is not the enabler of short message systems (SMS) - SMS is a basic function of second generation GSM; whilst WAP is part of what is known as GSM 2.5 - an interim standard to deliver some internet functionality to GSM, prior to the launch of 3G networks - designed to prevent network operators (note, NOT users) migrating over to CDMA standards. (CMDA, being fully ten years younger than GSM, offers internet functionality that the original GSM could only dream of; 3G offers functionality CDMA can never deliver; the strategy with GSM 2.5 is keeping network operators using a GSM base until 3G comes online). these technological developments onyl provide part of the explanation for the stagnation of the us mobile market in the bourgeois/ privileged/ niche market demographics in the face of mass-market participation rates in other countries. the other crucial factor, as mckenzie alluded to, is call costs. local call costs in the us are free, as far as i know, so internet usage was always cheap; timed call costs in europe have long made the internet a device only for the anoraks and the bougeois - ie, a niche technology. on the other hand, the fact that only the caller pays for mobile calls in most countries, and that competing local landline calls are not free (and in most places already timed) makes mobile usage extremely attractive in most countries, competitive with landlines and with greater utility and benefits. conversely, in the us, the fact that both caller and reciever has to pay immediately makes the mobile expensive, combines with free competing local calls and subsidised long distance calls condemns the mobile to be a niche techology that only the privileged or those with excessive disposable income can afford. as another nettime poster indicated, the amazing diffusion of pagers in the us - a technology which is long obsolete in most countires - indicates the factor call costs play in the distribution or lack thereof of mobile telephones in the us compared with, say, other OECD countries. you dont need to rely upon dubious formalisms when technological standards and basic economic realities will suffice. similarly, you dont need to speculate as to the psychological state of users, as benjamin geer did in attempting to explain why he was struck by the sight of a mobile user having entirely ordinary (if nonetheless annoying, for their invasive qualities) conversations on the street. the need to speculate on the mindstate of users is not so much an attempt to understand why mobile users use their mobiles as an example of the very marginal and niche nature of mobiles in the us that i have been suggesting. the user on the street having a banal conversation is a liminal figure, worthy of comment, only because they are so rare. think by way of comparison, of the archaic figure of the fob watch wearer: when timepieces we expensive and hence only accessible in numbers to the bourgeoisie, the fob watch was eo ipso a marker of said bourgeois status. similarly, in places where mobile ownership is still minoritarian, the mobile user is a liminal figure; in places such as australia however, such liminality is restricted to, for example, mobile users who use ear-mouth pieces to avoid possible radiation risks (because they are a minority of mobile users) or mobile users who are schoolchildren (because only a minority of schoolchildren can afford mobile telephones). cheers, sean smith (yeah, i promise, i will actually publish the results of my research on mobile telephones. im just a bit busy at the moment, *doh*) ___________________________________________ 'one fears an indefinite future of pious bourgeois certitudes' - jg ballard # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@bbs.thing.net and "info nettime-l" in the msg body # archive: http://www.nettime.org contact: nettime@bbs.thing.net