| brian carroll on 11 Mar 2001 08:27:13 -0000 |
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| <nettime> RE: copy=right [pricing guide] |
currently working feverishly on a new public project, electronetwork.org,
which seeks to raise public awareness of electromagnetism through works
from multiple disciplines, such as art, music, architecture, design,
policy, economics, history/writing, poetry, biology, physics, et cetera,
in order to get a big-picture view of the phenomenon as a whole.
copyright has been an implicit and explicit factor. i would like to
network people whose work exists in this realm, and has a public aspect,
and people whom primarily focus on this subject are more likely than
others to trust that this is not some celebrity gaming and insider-
trading, or so it seems.
in the content development class i am in, the issue of editorial vs.
advertorial (advertising as editorial) was focussed upon. the idea
in publishing of 'pure' editorial was brought up, and how advertising
and marketing were somehow separated from this (in the clean-room view
of reality). i do not believe there is such a thing as 'pure' editorial,
which i imagine many before me have stated with much more insight.
when taking e-commerce into consideration, and online discourse into
consideration, and, yes, "See, I'm Theorizing!" into consideration,
how 'pure' is the critique that is going on, when, say, someone or
something is said or stated to be challenging the status quo or
being subversive, etc..? how can anyone write anything as a purely
separate endeavor, without having what they are writing about in
some way substantially affect their output of ideas?
in hindsight, i've realized that works i have reviewed may be viewed
as advertorials, as i get very enthusiastic over works that deal
with my subject, and `offer' or 'sell' a kind of interpretation
of the work, that might seem biased. it probably is. but i think
not because of corruption or ulterior motives. this is where i
see idea-commerce and e-commercialism as two different but similar
types of commodification. to be honest, if i may, i do not see a
clear distinction between reviews on nettime and those in the
back of a Wired Magazine for techno-gadgets. instead of merchandise
in a commercial store, theoretical ideas and art-culture-political
ideas have a type of value-chain which is not separated between
the producer and consumer. a type of existential bondage exists,
and ideas are produced and consumed. some are difficult to digest,
others are ejaculated and then born into meaning space.
the conundrum seems to me to be that thinking that is purported
to be 'editorial' in nature, while milking the teat of the present
system, is 'advertorial', as much so as my own corrupt work. i'd
call it a catholic idealism in need of a catholic realism. feeling
a bit bad because in my experience- any ideas- even if non-monetary
and publicly-based/biased- are seen as suspect in the epoch of
e-commerce because of issues such as copyright, monetary gain
from others' works, and control of image/status and interpretation
of works by the creator/s. the producer, with copyright, becomes
the only legal consumer of the information (made in his|her image).
public work, and work that goes beyond status and image, and is
open to interpretation, rather than closed, does not suffer from
this same dis-ease with being in the public realm. exposures to
new audiences/interpretations can be a good thing for innovative
works that normally operate in the realm of tradition and their
institutions. thus, one aspect of COPYRIGHT is that it can be
granted, if the cause to which it is granted does not harm the
work, and could even benefit it by increasing its value, in
both cultural/social and monetary value terms. thus- BUY THIS
BOOK is not necessarily a Bad Thing, if the ideas are there,
and it supports the artists/thinkers whom are doing the work
without recognition because of the traditional marketplace
running the house (and deck of cards) in the poker game that
is The Marketplace of Ideas and ideologies.
idea-commerce and copyright are not opposed in the sense that
public ideas are meant for the public, and exposure to the
public is what makes the ideas valuable. private ideas, on
the other hand, gain their value from both public exposure,
and also its limiting, its control, and its value increases
by some equation whereby 'scarcity of the work' increases
its value. such is the Mona Lisa and the Louvre's oedipal
relation ship to her and history.
idea-commerce is far from what is, though, as everyone knows.
i-commerce may find a more pragmatic meaning/reading in the
'identity' of the private individual as commercial entity,
as business. i-commerce, as in "i, me, myself, my stuff, hey-
get away from my material, you're stealing- or, i don't like
your ilk, you're not of my class, intelligence, smartness,
radicality, status, etc." such is the cult-ure of identity
as political-economy, as commodity, as corrupt in one way,
when private purports universality, and layers of legitimation,
degrees and expertise verify- with no doubt- that This is So.
what about working together? it's not going to happen under
the reigning marketplace of e-commerce and its brand of copy-
right as the model for discourse and expression, in the sense
that the selling _is_ always for money, in some way. idea-
commerce, sure, as a pure idea, is a false-construct, but
if peer-review and other such things occur, in a larger,
more integrated public, wherein camps/schools of thought
are not separated online, but interact and debate and do
have productive/destructive discussions, where ideas are
what matters most, not their currency in the exchange of
the institutions of legitimation- then it will be easier
to take the purist approach that intellectuals/thinkers
are indeed being editorial, rather than advertorial, as
there is some distance to their personal reward from
pushing the next great serum. what if the reward for
idea-commerce is a public reward? and not the individual
as public, public reward? what if i-commerce pursues 'the
public', i.e. the collective of human beings, as its
commodity, and its own reward? impossible, so say some
jaded skeptics whom lost their willingness to take a leap-
of-faith into the unknown, after being burned in the fire.
but jumping as a group into the unknown has a much greater
probability that the sperm-and-eggs interaction of human
ideas will, statistically, make some connection happen,
some livelihood probable. else, it will be left up to
the intellectual geneticists, the meme-makers of the
traditional institutions to program ideas for us, as
a larger group, as it is the scale we now exist within,
the Earth is one-thing, and humans on it are one thing,
no matter our multiplicity. so, on with a conference
for bio-engineering thought- seems appropriate for the
institutionalization of thought- the Next Big Thing
will eventually be the trademarked Meme (tm).
cut to the reason for writing the above:
the electronetwork.org project was/is constituted on the idea that
works on the subject of electromagnetism have been around for a long
time, but have been defined in a traditional context. electronetwork
will create a place for the recontextualization of these works, based
on their electromagnetic, public, and educational value, and not by
fragmenting these works by discipline, but by making their collection
together establish these artifacts in a larger assemblage, revealing
a constant thread in discourse, pre-internet epistemology & heuristics.
ideally, the aim is to gather together peoples' works whom share this
trait and place them together. yet some people's work only partially
focuses on this aspect of electromagnetism, and maybe not consciously
or primarily, as its logic of value/meaning. this is okay, actually
it is inevitable, in that works can have multiple readings, and the
electromagnetic is seen as just another one to some. not so to others.
to help this recontextualization process for the art-and-other works
that will be shown, i had wanted to make a gallery of artworks from
the past of electromagnetism. from early scientific paintings to
early photography of the electrical infrastructure, to sculptures
by Dan Flavin or paintings by Magritte such as Empire of Light,
or LEDs by Holzer, up to net.works ranging from explorations of
internet information as sound-image and things by Heath Bunting
and others (pirate radio/magnetic cards, etc) whom have explored
the outer limits of this ephemera. likewise, works such as those
by Rafael Lozano-Hemmer in Relational Architecture can have an
alternate electromagnetic reading, and can hopefully bring these
works to an audience who is aware of the social and cultural
aspects of the electromagnetic.
so, would like to make a context, a gallery of works/imagery
of the precedents for works today, no budget, and no agenda
other than public awareness and education. copyright exists
for the advancement of human knowledge. so i write a copyright
business that has many images for artworks online, and i ask
for suggestions as to how i might create a gallery for prior
copyrighted electromagnetic artworks, which this company Owns,
for the advancement of human knowledge. i made clear i would
not make any money off of the images, that the re-contextual-
ization may be beneficial to the works, in that the gallery
would reframe the artworks, etc. I got back a form letter,
with no personal remarks as to my questions, basically it
was a file for Pricing List for Copyrighted Artworks for
use online. i knew what was coming next, but i held out
some hope when i opened the 1 megabyte Microsoft Word (TM)
file that it might say 'personal, non-monetary use' can
be granted on a reviewal basis. or something such. not
the case. so far from the case that i'm quite excited
to share just how ABSURD and corrupting copyright can
be, and how it extinguishes _the possibility_ of using
copyrighted works for `the advancement of human knowledge.'
the opposite is the case.
i've created the most extreme example from the file sent
to me, comparing the pricing for an e-commerce site with
that for a non-commercial, non-business, personal website,
an idea-commerce project such as the electronetwork gallery
for electromagnetic artworks that i had hoped to create.
when looking at the comparison, remember that pricing
is PER IMAGE and is based on the time it presented online...
==>> Copyright pricing PER IMAGE for Commercial and Non-Commercial Usage:
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Home Page Thumbnail Screen Full screen
E-Commerce: 1 month 350.00 375.00 400.00
Educational 1 month 100.00 125.00 150.00
Non-Profit:
Personal: 1 month 100.00 125.00 150.00
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Home Page Thumbnail Screen Full screen
E-Commerce: 10 years 1150.00 1175.00 1200.00
Educational 10 years 900.00 925.00 950.00
Non-Profit:
Personal: 10 years 900.00 925.00 950.00
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
what is interesting to note is that in the 10 year pricing scheme,
the personal pricing is 78% that of an e-commerce site, that is,
a site that has no-intention of monetary gain is paying nearly
that of an IBM for the same rights to the same image. (!)
also, given the estimate that the gallery i would like to create
for the public awareness of electromagnetism would probably be
online for 10 years, and probably have at an absolute minimum
100 images at screen size (less than 400 pixels height/width),
this public project with no budget would cost me $92,500.00
That's Art! (TM) (C) (R) (SM)
thus, even for idea-commerce, it costs 92 thousand dollars,
even if it benefits the works themselves, and gets nothing
monetary in return, except for paying for the privilege
to use the content. electronic-commercialism of art is so.
[what is the pricing guide for copyrighted net.art, i wonder?]
in any case, the mission is not over, and a Fair-Use fight
for recontextualizing public art works outside of institutional
and traditional narratives should not be made illegal, nor
only for the rich. now i much better understand the statement:
"nothing in life is free"-- not even ideas. [ideas about the
curating of such an online show of pre-existing electromagnetic
artwork and the legal aspects of fair use would be appreciated.
please contact me directly at human@electronetowrk.org]
here's the Pricing Guide for using Art Online: (massively
reformatted and company's name taken out of the text file)
<internet_pricing_guide>
ELECTRONIC RATES*
Please Note: Some of our images sources restrict electronic use
or require prior approval. In such cases, the XXXXXXXXXXXXXX
Permissions Department will act as liaison between the client
and these sources.
SIZE DEFINITIONS FOR ELECTRONIC USAGE (SOME USES MAY NOT APPLY):
Thumbnail: Up to 100 pixels maximum measurement.
Screen: Up to 400 pixels maximum measurement.
Full Screen: Over 400 pixels maximum measurement.
VARIATIONS
Each Additional Language +25%
Each additional Language
French & Spanish +33.33%
All Languages +200%
Unlimited Use up to 1-year +200%
Reuse 25% discount
Hyperlink to XXXXXXXXXXXXX
Web Site through Photo Credit 10% discount
Repeat Image in Same Project 50% discount
Bulk Discount if 10 or More
Images are Used within
Same Project 15% discount
ELECTRONIC RATES I N T E R N E T
...
DEFINITIONS OF TYPES OF WEB SITES:
Portal: Search engine sites whose primary function
is to provide users with links to other sites
(e.g. Yahoo, Excite, etc.)
E-commerce: Typically a national or multinational
corporation. Business is transacted on site.
Editorial: Supplying editorial information (e.g. New
York Times Online, Discovery.com, etc.)
Promotional: A site whose primary purpose is to drive
business to a company.
Museum: Site run by a Museum or Gallery.
Educational
Commercial: Site run by a commercial educational company.
Educational Commercial,
Subscription Based,
Password Protected: Site run by a commercial educational company,
which access is available on a paid
subscription basis.
Educational
Non-Profit: Site run by a non-profit educational company.
Non-Profit: Site run by a non-profit organization.
P e r s o n a l: Low-end site which is not in relation to a
company or organization, and is run by a
private individual.
...
ELECTRONIC RATES I N T E R N E T (CONT.)
==>> PORTAL
Circulation
Home Page Thumbnail Screen Full screen
1 month 350.00 375.00 400.00
6 months 450 475 500
1 year 550 575 600
5 years 750 775 800
10 years 1150 1175 1200
Secondary Page Thumbnail Screen Full screen
1 month 275.00 300.00 325.00
6 months 375 400 425
1 year 475 500 525
5 years 675 700 725
10 years 1075 1100 1125
==>> E-COMMERCE
Circulation
Home Page Thumbnail Screen Full screen
1 month 350.00 375.00 400.00
6 months 450 475 500
1 year 550 575 600
5 years 750 775 800
10 years 1150 1175 1200
Secondary Page Thumbnail Screen Full screen
1 month 275.00 300.00 325.00
6 months 375 400 425
1 year 475 500 525
5 years 675 700 725
10 years 1075 1100 1125
==>> EDITORIAL
Home Page Thumbnail Screen Full screen
1 month 200.00 225.00 250.00
6 months 300 325 350
1 year 400 425 450
5 years 600 625 650
10 years 1000 1025 1050
Secondary Page Thumbnail Screen Full screen
1 month 125.00 150.00 175.00
6 months 225 250 275
1 year 325 350 375
5 years 525 550 575
10 years 925 950 975
==>> PROMOTIONAL
Home Page Thumbnail Screen Full screen
1 month 275.00 300.00 325.00
6 months 375 400 425
1 year 475 500 525
5 years 675 700 725
10 years 1075 1100 1125
Secondary Page Thumbnail Screen Full screen
1 month 200.00 225.00 250.00
6 months 300 325 350
1 year 400 425 450
5 years 600 625 650
10 years 1000 1025 1050
==> MUSEUM
Home Page Thumbnail Screen Full screen
1 month 125.00 150.00 175.00
6 months 225 250 275
1 year 325 350 375
5 years 525 550 575
10 years 925 950 975
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 150 175 200
1 year 250 275 300
5 years 450 475 500
10 years 850 875 900
==>> EDUCATIONAL COMMERCIAL
Home Page Thumbnail Screen Full screen
1 month 125.00 150.00 175.00
6 months 225 250 275
1 year 325 350 375
5 years 525 550 575
10 years 925 950 975
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 150 175 200
1 year 250 275 300
5 years 450 475 500
10 years 850 875 900
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Up to 5000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 100.00 125.00 150.00
6 months 200 225 250
1 year 300 325 350
5 years 500 525 550
10 years 900 925 950
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 50 75 100
1 year 150 175 200
5 years 350 375 400
10 years 750 775 800
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Up to 10,000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 125.00 150.00 175.00
6 months 225 250 275
1 year 325 350 375
5 years 525 550 575
10 years 925 950 975
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 150 175 200
1 year 250 275 300
5 years 450 475 500
10 years 850 875 900
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Up to 50,000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 150.00 175.00 200.00
6 months 250 275 300
1 year 350 375 400
5 years 550 575 600
10 years 950 975 1000
Secondary Page Thumbnail Screen Full screen
1 month 75.00 100.00 125.00
6 months 175 200 225
1 year 275 300 325
5 years 475 500 525
10 years 875 900 925
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Up to 100,000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 175.00 200.00 225.00
6 months 275 300 325
1 year 375 400 425
5 years 575 600 625
10 years 975 1000 1025
Secondary Page Thumbnail Screen Full screen
1 month 100.00 125.00 150.00
6 months 200 225 250
1 year 300 325 350
5 years 500 525 550
10 years 900 925 950
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Up to 200,000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 200.00 225.00 250.00
6 months 300 325 350
1 year 400 425 450
5 years 600 625 650
10 years 1000 1025 1050
Secondary Page Thumbnail Screen Full screen
1 month 125.00 150.00 175.00
6 months 225 250 275
1 year 325 350 375
5 years 525 550 575
10 years 925 950 975
==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
PASSWORD PROTECTED Over 200,000 Subscriptions
Home Page Thumbnail Screen Full screen
1 month 225.00 250.00 275.00
6 months 325 350 375
1 year 425 450 475
5 years 625 650 675
10 years 1025 1050 1075
Secondary Page Thumbnail Screen Full screen
1 month 150.00 175.00 200.00
6 months 250 275 300
1 year 350 375 400
5 years 550 575 600
10 years 950 975 1000
....
==>> EDUCATIONAL NON-PROFIT
Home Page Thumbnail Screen Full screen
1 month 100.00 125.00 150.00
6 months 200 225 250
1 year 300 325 350
5 years 500 525 550
10 years 900 925 950
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 50 75 100
1 year 150 175 200
5 years 350 375 400
10 years 750 775 800
==>> NON-PROFIT
Home Page Thumbnail Screen Full screen
1 month 100.00 125.00 150.00
6 months 200 225 250
1 year 300 325 350
5 years 500 525 550
10 years 900 925 950
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 50 75 100
1 year 150 175 200
5 years 350 375 400
10 years 750 775 800
==>> P E R S O N A L
Home Page Thumbnail Screen Full screen
1 month 100.00 125.00 150.00
6 months 200 225 250
1 year 300 325 350
5 years 500 525 550
10 years 900 925 950
Secondary Page Thumbnail Screen Full screen
1 month 50.00 75.00 100.00
6 months 50 75 100
1 year 150 175 200
5 years 350 375 400
10 years 750 775 800
....
Please Note:
Prices for some electronic usage is determined on a case-by-case basis.
Fees are dependent on the specifics of the project.
* FEES PER IMAGE * can range from $125 to $500 depending
on the pricing factors.
Fees depend on several factors, including:
...
… The nature of the project (if it is commercial,
promotional, editorial, educational, non-profit, etc).
… The rights needed for the project (print run, distribution,
and number of languages).
… Exactly how the image will be used (navigational button,
design element, editorial/illustration, streaming video,
animation, etc).
… The amount of times the image will appear in the project
(different pages, thumbnail click to larger view, etc).
</internet_pricing_guide>
******* (quote from Winston Churchill on NewsScan's Flash Card)
"Kites rise highest against the wind---not with it."
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