Ned Rossiter on Tue, 30 Sep 2003 07:46:10 +0200 (CEST) |
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<nettime> Report: Creative Labour and the role of Intellectual Property [part 2/2] |
[PART 2/2] MULTITUDES and the EXPLOITATION of NETWORK SOCIALITY The final question in the survey asked respondents if they thought there was a need for workers in their field to become more organised, particularly around the impact that IP has on your potential income. One person said 'yes', and two others didn't know. The remaining 4 respondents took the opportunity to register more developed responses. One person stated that 'Musicians need a militant union. That said, the old divisions of labour in what are generally considered "the creative industries" (really the cultural industries) have broken down because of technological changes'. Interestingly, this respondent correlates the convergence of different media technologies with the demise of the previous markers of class distinction premised on the vertical organisation of labour within the culture industries. It has been commonplace since the late-90s to hear stories of musical entrepreneurs who simultaneously engage in the previously separated activities of production, distribution and consumption. Yet such horizontal organisation isn't without its own class distinctions that continue to operate in symbolic, economic, and political dimensions. While the old divisions of labour may have been cast away, at least within the advanced economies, this isn't to say that new divisions of labour haven't taken their place. Indeed, the task of identifying new divisions of labour within the creative industries and informational economies has been one of the key underlying interests and motivations behind this report. Such divisions are invoked by another respondent: 'I think the issue is broader than the impact on our "potential income" as individual workers - perhaps this is already too close to the commodity rhetoric that has permeated the creative industries. Part of the problem is that we are taught to respond to our projects as personally-owned intellectual products that must be protected, so that we can drain the maximum profit from their use. This disguises several processes that go into creative work. Open source programming networks, for example, reveal other ways to interpret and develop our intellectual labours'. Here we have it then, the return to the classic debate over closed regulation vs. open flows within a field of new ICTs. But there's more to it in this instance. This respondent rightly observes that creativity is irreducible to the generation and exploitation of IP. Herein lies a key tension that proponents of the Creative Industries face with a potential constituency that in the majority of instances resides outside the institutional borders of the university or a government department of creative industries. This tension concerns the relationship between discourse and identity formation. Just as the success of governments operating within liberal democracies depends upon getting the right spin, so too does the capacity for the Creative Industries project to obtain a purchase with a variety of actors that include politicians and government departments, university officials, students, academics, and creative producers. Redefining the position of the multitude, Negri's (2003) manifesto on the correlation between exploitation and creative labour is apposite, though in ways that contradict his earlier thesis with Hardt that Empire has no outside: 'The concept of the multitude can only emerge when the key foundation of this process (i.e. the exploitation of labour and its maximal abstraction) becomes something else: when labour starts being regarded, by the subjects in this continuous exchange of exploitation, as something that can no longer enter the relation of exploitation. When labour starts being regarded as something that can no longer be directly exploited. What is this labour that is no longer directly exploited? *Unexploited labour is creative labour*, immaterial, concrete labour that is expressed as such. Of course exploitation is still there, but exploitation is of the ensemble of this creation, it is exploitation that has broken the common [i.e. abstract labour in a wage relation] and no longer recognises the common as a substance that is divided, produced by abstract labour, and that is divided between capitalist and worker in the structures of command and exploitation. Today capital can no longer exploit the worker; it can only exploit cooperation amongst workers, amongst labourers. Today capital has no longer that internal function for which it became the soul of common labour, which produced that abstraction within which progress was made. *Today capital is parasitical because it is no longer inside; it is outside of the creative capacity of the multitude*'. (my emphasis) Now this a lengthy quotation to be sure, and I elect it at this particular moment for its immense richness. I will attend to Negri and Hardt's work on immaterial labour in more detail shortly. At this stage, however, it is worth spending a little time unpacking some of Negri's key points, since they are commensurate with my larger critique of creative industries and the role of intellectual property. It strikes me that Negri is decidedly dialectical in his thinking of the relationship between capital and the multitude. What we read here is not talk of indeterminacy, flows and zones of indistinction - the primary conceptual metaphors used to describe the biopolitical operation of Empire; rather, there is a return to the bad old language of dialectics, albeit without the full force of its logic. If capital is no longer inside but outside the creative capacity of the multitude, such a condition is made possible by the fact of its relation with the inside of the multitude. Capital, then, operates as the constitutive outside of the multitude, a socio-technical body that, according to Negri, has somehow escaped or transcended abstract labour in a wage relation *yet* at the same time continues to exist in an immanent relation with capital: 'exploitation is of the ensemble of this creation'. So exploitation persists, but it is no longer the 'direct' exploitation of abstract labour. Rather, it is exploitation of 'cooperation amongst workers'; that is, it is an *indirect* exploitation of that which has become 'creative labour'. What does Negri mean by this? As I read him, Negri is suggesting that capital - which supposedly is no longer inside - exploits creative labour inasmuch as creative labour constitutes (i.e. provides the enabling conditions for) capital's new location *outside* 'the creative capacity of the multitude'. What Negri is saying, then, is that nothing less than a revolution has taken place! One should never expect a manifesto, or, as this tract is, a declaration of independence, to explain too much.4 Manifestoes may open up other possible worlds, but it is up to others to realise what those worlds might be. To speak of a revolution of our time - of a dramatic rupture from a prior order, a transformation that historically has been characterised by excessive violence and bloodshed - is a mistake. There has not been a revolution. Rather, capital has transmogrified into an informational mode of connections and relations, a mode that does not so much come *after* industrial and post-industrial modes of production as incorporate such modes within an ongoing logic of flexible accumulation. Within an informational mode of connection, the creative capacity of the multitude comprises a self-generating system in which abstract labour as a wage relation is not so much replaced - for such a sociopolitical relation is in fact very much a reality - as it is given a secondary role in favour of what Andreas Wittel terms a 'network sociality' consisting 'of fleeting and transient, yet iterative social relations; of ephemeral but intense encounters'. Further: 'In network sociality the social bond at work is not bureaucratic but informational; it is created on a project-by-project basis, by the movement of ideas, the establishment of only every temporary standards and protocols, and the creation and protection of proprietary information. Network sociality is not characterized by a separation but by a combination of both work and play. It is constructed on the grounds of communication and transport technology'. (Wittel, 2001: 51) The conditions of work described here by Wittel join the refrain of characteristics attributed to labour in the creative industries as seen in studies by leftists(?) such as McRobbie, Andrew Ross, and Castells as well as their libertarian counterparts like Caves, Florida, Leadbeater, Howkins and Brooks. While these commentators do not all use the term creative industries, they all describe similar patterns of labour. This isn't to say that creative labour is universally the same. Earlier I suggested that we are yet to see a study that comparatively maps the national characteristics of creative labour. Perhaps one reason such a study is yet to emerge has to do with mistaken view often propagated by creative industry commentators, policy makers, new media critics, and global theorists alike that the nation-state is obsolete. One thing a comparative study of creative labour in their national locales would reveal is the role IP law has at the level of the nation-state. In accordance with the TRIPS Agreement, member states are responsible for administering and governing IP law within their respective territories. This is just one layer that distinguishes the manifestation of creative labour in one country from the next. Other layers, or rather systems of arrangements, are defined by the sociopolitical, cultural, institutional and economic peculiarities of locales, nation-states and regions and the multiple contingencies that articulate creative labour in singular ways. As I've been arguing, there are two key issues at stake for workers undertaking creative labour within informational economies: 1) The mode and form of exploitation. For proponents of the Creative Industries, this consists of the exploitation of IP. Wittel also alludes to such a condition, noting that network sociality involves 'the creation and protection of proprietary information', but he refrains from engaging the political dimension of such creation. To the extent that the respondents to my survey provide an index of abstract labour in the creative industries, then one can contest Negri's claim that creative labour has transcended modern and postmodern forms of capitalism that function through the exploitation of labour as a wage relation. 2) However different the articulations of creative labour may be, they hold one thing in common: disorganisation. The history of workers' movements is a testament to the force of organisation in contesting the exploitation of labour by capital. The question is, can creative labour organise itself within an informational mode of connection? In describing the circumstances from which the multitude emerges, Negri comes close to suggesting that creative labour is in fact organised: Capital 'can only exploit *cooperation* amongst workers, amongst labourers'.5 Hardt strikes a similar tone in his earlier work on Deleuze: 'Spinozian democracy, the absolute rule of the multitude through the equality of its constituent members, is founded on the "art of organizing encounters"' (1993: 110). As I've suggested, Wittel's notion of 'network sociality' may be a more useful description of Hardt and Negri's multitude: such a socio-technical formation is not so much *directly* exploited (Negri), as it is indirectly exploited. 'Content is not king', as one Silicon Alley PR brochure in 1999 declared, '... the user is'. Capital thus continues to exploit creative labour, since its social mode is one of cooperation. If the various studies of creative industries have got it right, then such cooperation takes the form of emphemerality, fleeting, project-by-project engagements and value adding personal relationships designed to enhance network capital. The function of the creative worker is not to produce, but to set new trends in consumption (see Boris Groys, cited in EU, 2001: 36). Such activities are depicted well in the documentary film The Merchants of Cool (2001), where Douglas Rushkoff narrates the busy lives of "trend-spotters" and "cool-hunters" who track down youth whose vanguard sensibility for hip-consumerism is packaged and choreographed through symbolic affiliations with major brands and their vehicles: Sony, Pepsi-Cola, MTV, etc. "Cool" youth, with their predilection for creative-consumption, function as underpaid and exploited cultural intermediaries for their less imaginative compatriots in consumerism. As Tiziana Terranova notes, this kind of operation or process is not about capital 'incorporating' some authentic, subcultural form that somehow resides outside of capitalism's media-entertainment complex. Instead, it is a 'more immanent process of channeling collective labor (even as cultural labor) into monetary flows and its structuration within capitalist business practices' (2000: 39). However, the sociopolitical organisation of creative labour requires a radically different impetus that is yet to emerge. As one respondent soberly puts it: 'that organisation is not going to take the role of unions as we currently know them, who for the most part have no clue'. The respondent elaborates this observation, or perhaps it was a perception, with the following example: 'I do know a young woman trying to effect change in the union movement in nz and organise cinema workers...but finds the entrenched movement incredibly uninterested in understanding the desires and motivations of the young people working in these fields...which is a prereq for representing them adequately'. IMMATERIAL or DISORGANISED LABOUR? Maurizio Lazzarato defines the emergent and simultaneously hegemonic form of immaterial labour 'as the labour that produces the informational and cultural content of the commodity' (1996: 133). Lazzarato discerns 'two different aspects' within immaterial labour: 'On the one hand, as regards the "informational content" of the commodity, it refers directly to the changes taking place in workers' labor processes in big companies in the industrial and tertiary sectors, where the skills involved in direct labor are increasingly skills involving cybernetics and computer control (and horizontal and vertical communication). On the other hand, as regards the activity that produces the "cultural content" of the commodity, immaterial labor involves a series of activities that are not normally recognized as "work" - in other words, the kinds of activities involved in defining and fixing cultural and artistic standards, fashions, tastes, consumer norms, and, more strategically, public opinion' (1996:133; cf. Terranova, 2000: 41-43). It is this second aspect of immaterial labour that most readily corresponds with the types of work engaged by those in the Creative Industries. Note that the "content" of the commodity is not the sound of music, the image-world of the screen, the flash of animation, etc. As with Wittel, the content for Lazzarato is a social relationship: 'Immaterial labor produces first and foremost a "social relationship" (a relationship of innovation, production, and consumption)' (138). Hardt and Negri expand upon this definition to include affective forms of labour, as found in domestic and service work that involves the care of others (2000: 292-293). Importantly, the concept of immaterial labour is not to be confused as labour that somehow has eclipsed its material dimension. Hardt and Negri note that affective labour, for instance, 'requires (virtual or actual) human contact, labor in the bodily mode'. However, 'the affects it produces are nonetheless immaterial. What affective labor produces are social networks, forms of community, biopower' (293). I have no idea how such products are immaterial. Moreover, such an understanding of affect obviates an inquiry into the more nuanced concept of affect as found in the work of Deleuze and Guattari, as well as Massumi. For these thinkers, affect consists of the sensing of sensation. A material dimension is apparent here insofar as the sensing of sensation assumes that a process of corporeal transformation and de-subjectification is under way. Thus the "product" of immaterial labour in its affective mode is precisely this transformation, which is also a change in materiality and the relationship between various actants. Lazzarato, Hardt and Negri are concerned, then, with defining immaterial labour in terms of the *product* of labour that is immaterial (e.g., knowledge, communication, affect-care, etc.) as distinct from its actual undertaking. It is true that one does not sell care as a material product, but rather the image of care. One may also the sell the memory of care, but for this operation depends upon a medium which still, nonetheless, communicates such memories in the form of an image. Memory is thus predicated on an image. And images, as we know, saturate the marketplace. Or as Lefebvre once observed, 'We are surrounded by emptiness, but it is an emptiness filled with signs' (cited in Coombe, 1998: 133). All images are encoded by communications media, and as such they possess a material dimension. Palpable as an image may be, care, in its commercial form, is not something that one holds or drives down the street, but a service one acquires. Yet the immaterial labour that produces the service of care holds a material dimension. However, the material dimension of this operation of exchange-value tells us something of great significance vis-a-vis the commodity object. What, in fact, is occurring in this relation of exchange is nothing less than the de-ontologisation and deterriorialisation of the commodity object itself. I am speaking here of a question of boundaries and a question of time; in short, a question of the limits of capital. It is a category error to understand the commodity object as a "thing in itself". When the commodity object is situated, as it is, within a system of social relations, the extent to which it becomes intelligible is only possible in terms of a social relation. That is, the commodity object is simultaneously constituted by and conditions the possibility of the contingencies of a social system. It is impossible, then, for the commodity object to be extricated from this system. To do so is to speak of a utopia, the utopia of post-capitalism. Were such world to actualise, it would not feature a role for the commodity object. Because the concept of immaterial labour is open to various abuses, misunderstandings (my own included), and complex intellectual filiations, I suggest that it be dropped within critical internet, cultural and information theory in favour of a concept of disorganised labour. Creative and informational modes of labour as they currently exist are better understood as disorganised; by conceiving work in this manner, the political dimension of labour is retained insofar as opposition and revolution have in modern times required workers to either self-organise or form a compact alliance with intellectuals, who have formed the symbolic spearhead of political change. Granted, our times consist of post-Fordist modes of production, exchange and accumulation integrated with informational modes of connection, all of which have seen the steady erosion of organised labour. Even so, there persists an ineradicable class dimension to labour and the uneven distribution of capital. >From these conditions, the re-organisation of labour is possible. And while the failures of revolution are well documented and acutely experienced by many, and the problems of political and symbolic representation clearly theorised in the work of Baudrillard, Spivak, Balibar, Mouffe and others, there remains the need - perhaps greater than ever before - to retain a sense of the importance, a sense of the urgency, for labour to have the means and the potential to organise itself. The distinction between conceiving labour as immaterial or disorganised has implications not only at the level of political theory. While Hardt and Negri's book Empire has without question captured a latent structure of feeling simmering within many leftist movements, it is now time to extend that political momentum in ways that go beyond the partisan interests of "the multitude" and engage workers at the local level of their everyday institutional circumstances. The condition of disorganised labour corresponds, of course, with the disorganised technics of capitalism, as discussed by Lash and Urry (1987). Lash and Urry (1994: 10) suppose that the different temporal modes by which organisations and technologies operate conditions the possibility of disorganised capitalism. They associate a decline in national institutions and their capacity to regulate flows of subjects and objects within a national frame with the end of organised capitalism. While they seek to go beyond a dualistic mode of thinking, they in fact reproduce such a mode: 'Disorganized capitalism disorganizes everything' (1994: 10). As rhetorically appealing as this slogan may be, such a blanket approach to the complexity of contemporary capitalism precludes the possibility of labour organising itself in multi-temporal ways through various media of communication in conjunction with the cultural peculiarities of socio-institutional locations. Crucially, the exploitation of creative labour continues as what the autonomists have called 'a theft of time'. The possession of time by any kind of worker is the condition of possibility for the organisation of labour. The failure of Negri, Lazzarato and others who gather around the concept of immaterial labour is, quite remarkably given their respective intensely political life experiences, a failure to understand the nature of "the political". The concept of immaterial labour, in its refusal to locate itself in specific discourse-networks, communications media and material situations, refuses also to address the antagonistic underpinnings of social relations. As Marx so clearly understood, capital is first and foremost a social relation (this, the autonomists know well). This remains just as true today for those engaged in intellectual and service industries - tiers of labour that, in their state of disorganisation, of course hold intimate connections with other sectors of work no matter how abstracted they may be from one another in geographical, class, cultural, economic and communicative terms. There is a remarkable correspondence between Hardt and Negri and other "radical" Italians on immaterial labour and the disorganised multitude, and the kinds of views put forward by many proponents of the Creative Industries such as Florida, Caves, Leadbeater, Brooks, Howkins, the National Research Council of the National Academies (US) and their Australian counterparts. If there is a perception that Hardt and Negri et al. offer a structure of feeling for the renewal of left politics and activism and that Creative Industries is, broadly speaking, an extension of Third Way ideology and neoliberalism with a softer face, then the similarities between these two camps are in some respects greater than their differences. The variegated system of disorganised labour within creative industries and informational economies is homologous, I would suggest, with Hardt and Negri's "multitude"6; organised labour is seen by Hardt and Negri as an obsolete, politically limited vestige of a socialism constituted by industrial capitalism. The promotion by the Creative Industries of "individual creativity and skill" at the expense of the social relations that make both individual and collective activities possible corresponds at a discursive level with neoliberalism's "customisation" and atomisation of the subject, or what Brian Holmes (2002) deftly diagnoses as "the flexible personality". Furthermore, in isolating the networked individual as the unit of creative production there is an implicit hostility within Creative Industries to the concept of organised labour, the practice of which has historically placed demands on capitalists for fairer and more equitable working conditions. Creative Industries is far from alone here. As Justin Clemens argues, the affirmation of bricolage, mobility, and heterogeneous subcultural styles so typical within many Cultural Studies 'accounts unfold[s] on the basis of a prior covert *identification* of organization with authority, and authority with oppression' (2003: 174).7 Surely it is time to get over such hostility toward the dark phantasm of organisation? Unions today not only have increasingly limited purchase on governments with neoliberal dispositions, they also have limited appeal for younger workers whose political ideologies have emerged within a neoliberal paradigm and whose social experiences are not, for the most part, formed within the institutional cultures offered by union movements, as has been the case for older generations. Just as Hardt and Negri dismiss 80s and 90s postmodernism for its collusion with corporatist culture (and there is much merit in this thesis, as documented more succinctly by Thomas Frank), so too their own multitude is entwined within the arguably more accentuated managerialism of creative industries, where labour continues its transformation into surplus value, only this time in the form of intellectual property -- a socio-juridical form that lends itself more readily to the technical system of electronic stock markets and financial speculation than it does to a radical politics. Though here, of course, one finds the counter-forms of p2p file-sharing, tactical media and open source movements; digital piracy of software, music and new release cinema; clones of drug, technical and GM food patents, etc. The extent to which these counter-practices can be called a politics in the sense of an organised intervention into hegemonic regimes is, however, questionable and needs to be assessed on a case by case basis. Is digital piracy, for example, a political act or just a business strategy by less powerful economic actors in their efforts to circumvent transnational corporate monopolies and the legal regimes and trade agreements that advance corporate interests? CONCLUSIONS At the start of this report I sought to make a case for a processual media empirics as distinct from the new media empirics. The former is concerned with analysing and being a part of the movements and modulations between the conditions of possibility and that which as emerged as an object, code or meaning within the grid of the present. The latter is primarily interested in delimiting the field of movement, and stabilising the object of study as an end in itself. Processual media theory does not dispense with the empirical, rather it is super-empirical. But its mode of empiricism does not conform to the logic of immanence as expounded by Lash in his book Critique of Information: 'The global information society has an immanentist culture, fully a one and flat world culture. As such, its regime of culture is radically empiricist' (2002: 167). The world Lash describes is not one that contains the wonders, difficulties and complexities of life. Nor for that matter is the world Hardt and Negri call Empire: 'In this new historical formation it is thus no longer possible to identify a sign, a subject, a value, or a practice that is "outside"' (2000: 385). Today's media-information cultures - the situation of creative labour - are indeed characterised by reflexive non-linear systems; they do not, however, eschew their constitutive outsides. In his essay on Blanchot, Foucault notes that 'Any reflexive discourse runs the risk of leading the experience of the outside back to the dimension of interiority; reflection tends irresistibly to repatriate it to the side of consciousness and to develop it into a description of living that depicts the "outside" as the experience of the body, space, the limits of the will, and ineffaceable presence of the other' (1990: 21). Further: 'it risks setting down ready-made meanings that stitch the old fabric of interiority back together in the form of an imagined outside'. Such a mode of reflexivity is one that Lash and Beck attribute to "first modernity". It is a mode of reflexivity that is anterior to a processual understanding of communication, where transformation, agonism and change are integral the operation of reflexivity. Processual reflexivity is the operative mode peculiar to quasi-subjects and quasi-objects situated in socio-technical arrangements and conditioned by the accumulation of knowledge, experience and sociopolitical and economic forces. It is a reflexive mode that 'must not be directed toward any inner confirmation - not toward a kind of central, unshakable certitude - but toward an outer bound where it must continually contest itself' (Foucault, 1990: 21-22). Or as the philosopher, writer and teacher of architecture, Hélène Frichot, recently expressed in my backyard, 'creativity is an ungraspable outside'. As such, creativity cannot be generated in order to be exploited in the form of IP, yet the lives in which creativity subsists certainly can be exploited. So how, we might ask, can a para-radical, all-too-social politics be created as organised labour within informational media ecologies? Zizek is only partly right when he declares with typical impudent brio that 'the key Leninist lesson today is that politics without the organizational *form* of the party is politics without politics' (2002: 558). The time for parties is over! Go to your next Creative Industry bonding session if you want to play with cherry-flavoured vodka. It is now time for modest, pragmatic engagements with localised networked politics. The challenge of political organisation is a challenge for all critical creative workers as they reside in the form of networks, not the party. * A special thanks to all respondents to my survey - you made this writing possible! APPENDIX 1 Rossiter, Ned. 'POS: intellectual property' [survey questionnaire], posted to fibreculture mailing list, 30 June (2003). Available at: http://lists.myspinach.org/archives/fibreculture/2003-June/003106.html (and by all means, keep sending me your responses!) NOTES: 1. Florida does go on to discuss IP, but not in terms of how its exploitation defines creative industries, as the CITF Mapping Documents of 1998/2001 have it. 2. My quarrel here is not with Deleuze's concept of a logic of immanence but rather with Lash's (2002) shorthand version of it, which conveniently elides the conceptual - and ultimately political and ethical - nuisance of thinking through the operation of the constitutive outside *within* a logic of immanence. 3. As QUT's 'Intellectual Property Policy' document states: 'In the absence of any agreement or assignment varying this position, QUT is not entitled to the ownership of intellectual property created by a student in the course of study at QUT. However, QUT may place conditions on student enrolment or participation in courses, subjects or projects, so that a student assigns to QUT ownership of intellectual property created, either generally or by reference to specified criteria. In such cases, students must be fully informed in relation to any potential restrictions on publication in accordance with QUT's Code of Good Practice for Postgraduate Research Studies and Supervision'. http://www.qut.edu.au/admin/mopp/Appendix/appendix22.html 4. As it happens, the genre of Negri's piece is quite different. As the transcriber and translator, Arianna Bove, informs me: 'maybe it sounds like a manifesto because it was an oral intervention, the context being one where in my view Negri was questioning the idea of a 'public sphere' which Virno seems to hold onto, albeit in a modified form, in some of his writings'. Personal email, 29 September, 2003. Negri's intervention took place in a seminar called 'Public Sphere, labour, multitude: Strategies of resistance in Empire', organised by Officine Precarie in Pisa, with Toni Negri and Paolo Virno, coordinated by Marco Bascetta, 5th of February 2003. The version that appeared on make world 3 is slightly edited, and the word-by-word transcript (with part of Virno's response) translated is here: http://www.generation-online.org/t/common.htm 5. The notion of cooperation is related to the other autonomist key concepts of the "general intellect" and "mass intellectuality". See Virno (1996) and Lazzarato (n.d.). For a discussion of these terms, see Terranova (2000: 45-46). 6. Here I am drawing on Timothy Brennan's (2003) critique of Hardt and Negri's Empire, though Brennan is making a comparison between immaterial labour and the multitude. As I've argued above, the term immaterial labour is one that I see as conceptually flawed, and is better described in terms of disorganised labour. For their part, Hardt and Negri (2003) are disappointing in their response to what they fairly address as Brennan's aggressive critique inasmuch as it is heavy on taking a point-by-point refutation of Hardt and Negri's thesis and some examples, yet offers little by way of an alternative. 7. Many of the key proponents of the Creative Industries, at least in Australia, have had prior intellectual lives and academic careers studying precisely these sort of cultural phenomena. 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