<nettime> Breaking Up America: Review

[cisler <cisler@pobox.com>]

In _Breakng Up America_  Joseph Turow details the changes in the U.S.
adverstising industry which have led it to accentuate the differences and
splits in American society through the use of target marketing. In addtion,
new electronic tools and database capabilities have provided  the market
researchers a way to drill down and the user/consumer/citizen the means to
interact in ever more narrow groups with shared tastes and characteristics.
This presents great challenges to organizations such as community networks
and public libraries that want to get their message out to a broad
population.

The review on my web page,which includes pointers to excerpts from Turow's
insightful research, is a longer version of one that will appear in
_Community Networking_ the print publication for the Association For
Community Networking.

http://home.inreach.com/cisler
Steve Cisler
cisler@pobox.com
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